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| Broadcast Architecture, founded in 1988, provides research and consultation services to the radio, television, and entertainment industries. Our sole commitment is to deliver the highest quality intelligence available and to utilize that intelligence to maximize the success of our clients. By combining innovation and experience with revolutionary technology, Broadcast Architecture has established a new hallmark of uncompromising service and effectiveness. |
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STRATEGIC PERCEPTUAL - A large sample, global market custom designed telephone study. Learn the tastes of radio listeners in a market, the perceptions they have of the stations within a cluster, and its closest competitors. Strategic Perceptuals form the basis for determining, validating, and/or updating individual station and cluster strategy. |
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