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| Broadcast Architecture, founded in 1988, provides research and consultation services to the radio, television, and entertainment industries. Our sole commitment is to deliver the highest quality intelligence available and to utilize that intelligence to maximize the success of our clients. By combining innovation and experience with revolutionary technology, Broadcast Architecture has established a new hallmark of uncompromising service and effectiveness. |
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MIX-MASTER™ - The first digital-interactive testing device nearly 20 years ago is still the standard by which all others are measured. Mix-Master not only provides song scores, but a real-time video analysis of the effectiveness of a station’s music flow, TV spots, personality talk breaks, and newscasts all moment-by-moment. Broadcast Architecture’s exclusive digital data collection technology delivers results that are immediate and actionable the morning after the music test. |
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