“It was my life-long love of music that first sparked my interest in broadcasting,” says Tim Schiavelli, who serves as a research analyst and programming consultant for Broadcast Architecture. “I was always fascinated by how people relate to music, what makes people tick, and how radio can tap into that.”

Tim’s interest in radio began when he was just 10-years old. He regularly blew his allowance on Billboard magazines, and from his “studio” (which doubled as his bedroom in the Schiavelli’s Williamsburg, VA home) young Tim would mix and host his own countdown shows, a la Casey Kasem, using an ancient dual cassette deck. Tim’s childhood fascination with music and broadcasting served as the foundation on which he built his professional career, which began in 1991, when he interned at Providence, RI’s 95.5 WBRU-FM. While working towards his degree in art history and architecture at Brown University, he continued to work at WBRU-FM.

After graduating, Tim spent a year in Bangor, ME as the program director of the Pine Tree State’s Modern Rock outlet WWBX 97X. In 1996, he then returned to WBRU where he held down mid-day and morning drive air shifts. Tim would eventually go on to serve as the station’s music and program director winning numerous industry awards; doubling the station’s ratings; organizing events featuring some of the biggest names in Alternative Rock, and training some of the finest up and coming on-air talent – all while somehow (mercifully) avoiding a New England accent.

“As a programmer, my interest in how people related to music and radio really began to flourish,” says Tim. “I developed a solid understanding of how research can provide us with those answers. I used to attend my station’s music tests and pose as a listener just to involve myself in the experience of witnessing people’s real-time reactions to different songs.”

In 2003, Tim lived out a life-long dream. Carrying only a backpack and an iPod he embarked on a 15-month “round-the-world” odyssey that took him through 25 countries on four continents. “That trip gave me too many amazing experiences to recount,” he laughs. “Really, don’t get me started...”

Now with BA, Tim says he is in the perfect line of work. “I was a BA client, so I have experienced the benefits of BA’s technology; know-how, and client-focused approach. I have a genuine passion for the services we offer. We provide accurate, actionable research that is proven over and over with documented results. I’m very proud to be a part of the BA team.”